Moving money for better means making a difference. Creating better lives, brighter futures and prosperous economies

We believe that when money moves, better things can happen. A business expands. A child goes to college. Emergency aid arrives when it’s needed. An economy prospers, an opportunity opens, a community heals and relationships endure.

Moving money for better means moving money for a better world –creating value for individuals, businesses and for society. Find out more here.


Remember to read our terms and conditions before joining the chain.

Read T&Cs


Want to know more? Take a look at our frequently asked questions.

What is the Chain of Betters?

The Chain of Betters is a global brand campaign that brings to life Western Union’s purpose of moving money for better. We believe that good things happen when money moves, so we’re kick starting a chain of good deeds that can spread around the world. Each person in the chain is given the opportunity to make the world better for others.

When is the promotion running?

This stage of the promotion runs from 1st July 2017 until 31st August 2017. For more information see www.chainofbetters.com

Who can participate, or submit an idea?

This wave of the promotion is open to legal residents aged over 18 in any of the following countries : Albania, American Samoa, Anguilla, Argentina, Aruba, Australia, Austria, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, , Bonaire, Brazil, British Virgin Islands, Brunei, Bulgaria, Cambodia, Canada (except , Quebec), Cayman Islands, Chile, China, , Cook Islands, Costa Rica, Croatia, Cyprus, Cyprus (Northern), Czech Republic, Denmark, Dominica, Dominican Republic, East Timor, Ecuador, Estonia, Fiji, Finland, France, French Polynesia, Georgia, Germany, Gibraltar, Greece, Grenada, Guadeloupe,  Guam, Guatemala, Guinea Bissau, Guyana, Haiti, Honduras, Hungary, Iceland, India, Indonesia, Ireland, Israel,  Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Korea (South), Kosovo, Kyrghyz Republic, Kuwait, Laos, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Malaysia, Maldives, Malta, Marshall Islands, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Nigeria, Niue, Northern Mariana Islands, Norway, Pakistan, Palau, Palestinian Authority, Panama, Papua New Guinea, Paraguay, Peru,  Philippines, Poland, Puerto Rico, Reunion Island , Romania, Rota CNMI, Russia, Saint Lucia, Saipan CNMI, Samoa, Saudi Arabia, Singapore, Slovakia, Slovenia, Solomon Islands, Spain, Sri Lanka, St. Thomas, Sweden, Switzerland, Taiwan, Tajikistan, Thailand, Tinian CNMI, Tonga, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, UAE, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Venezuala, Vietnam, Virgin Islands (US)

The promotion is being overseen by a totally independent company, so Employees, agents and FLAs of Western Union are also able to enter, however for legal reasons Employees of Western Union agents who are also Government employees are excluded from entering the competition. Full Terms and conditions are available at www.chainofbetters.com

How can I participate, or submit an idea?

The Chain of Betters promotion can be accessed on www.chainofbetters.com where you can explore the latest ‘Betters’ that have happened, and submit our own idea on the “Enter Your Idea” page. Your submission must include text (a maximum of 600 characters to include the name and country of the intended recipient in your entry) and a minimum of two images. One should to illustrate the idea behind your Better. The other should be of you. If you wish, you can also include one additional image and/or a video (maximum of 32 MB, approximately two minutes, in MOV, WMV, MPG or MP4 format. All submissions must be in English or Spanish. Those in other languages cannot be judged, and will be disqualified.

What are the conditions for an idea?

You do not need to purchase any product of services from Western Union to enter or win, but you will of course need access to a computer to apply.  As you look for your idea, think about the communities that you’re a part of and the people that you know. Your idea should be selfless, ideally benefit as many people as possible and have the potential for lasting change, inspiring others to make the world a better place.

How will I know if my idea is selected?

All ideas (once moderated) will go onto the Gallery, and they will then will be reviewed by the judges. If we shortlist  your story, we will get in touch with you via phone / email and ask you a few questions to find out more about your idea and the story behind it. It might be someone from Western Union or from PromoVeritas, a specialist company who are helping us, who will contact you.

What happens if my idea for a Better is selected?

We will verify a few things by phone/email, for example how you know the beneficiary, why you nominated him/her, how you or they plan to deliver your ‘better’, how much it will cost and whether you agree to a few checks

If you agree, we will send you a copy of the full Terms & Conditions and a simple agreement to sign, and when we receive this back, we will send you US$1,000 (or local currency equivalent) to help you deliver your ‘better’.  We ask that you complete your ‘better’ within 3 months and submit a photo / video of it to us to show how it all worked out.

How many betters there will be?

During this promotional period there will be 10 Betters, each of $1000 USD, to be awarded. 5 will be awarded to entries received during the month of July and 5 will be awarded to entries received during the month of August 2017.

Where can I find out more?

The Chain of Betters microsite is at www.chainofbetters.com .

If you have any questions contact us at chainofbetters@promowinners.com